Stop settling for mass-produced rods. Every custom rod we build at Reel Riff Gear is engineered specifically for your fishing preferences, local conditions, and performance goals. Experience the Reel Riff Gear difference: precision, personalization, and peak performance.
Typical build timeline: 4-6 weeks after consultation & design finalization.
All custom rods come with our lifetime craftsmanship guarantee and complimentary annual maintenance checks.
Bring your vision to life. Our interactive wizard guides you through every step, from action and power to unique cosmetic details. Watch your personalized rod take shape!
Choose from a spectrum of rod actions and powers, perfectly matched to your casting style and target species in Halifax's diverse waters. Our experts provide recommendations tailored to your unique needs.
Select premium cork, EVA, or exotic wood handles. Personalize with custom engraving. Optimize performance with choices from Fuji, American Tackle, and other top-tier guides.
Real-time pricing updates as you build.
Every Reel Riff Gear custom rod is a testament to meticulous craftsmanship and dedication. Follow the transparent 8-step process that transforms your fishing dreams into a functional work of art, right here in Halifax.
We begin with an in-depth discussion about your fishing style, target species, preferred techniques, and aesthetic preferences. This forms the blueprint for your rod.
Hand-picking the finest rod blanks, guides, reel seats, and handle materials from our trusted global suppliers. Transparency at every step.
Careful preparation of the rod blank, meticulously locating its natural spine for optimal casting accuracy and power transfer.
Precise fitting and secure installation of your chosen handle and reel seat, ensuring perfect balance and ergonomic comfort.
Expert wrapping and meticulous alignment of guides for flawless line flow and maximum sensitivity. Your choice of thread colors and decorative wraps are applied here.
Application of multiple coats of high-grade epoxy finish, carefully cured to provide a durable, beautiful, and protective coating.
Each rod undergoes a thorough multi-point inspection to ensure it meets our exacting standards for balance, strength, and aesthetic perfection.
Your rod is ready! We provide detailed care instructions and are always here for post-purchase support, including our free annual maintenance.
Great rods begin with great materials. We partner with the world's leading manufacturers to bring you components that guarantee durability, sensitivity, and remarkable casting ability.
From the lightest touch of a panfish to battling a tuna, our premium graphite and composite blanks offer unparalleled strength, sensitivity, and a perfect bend profile.
Choose from premium Flor grade cork, durable EVA, or stunning exotic woods like Hawaiian Koa or African Blackwood for a grip that feels as good as it looks. Custom laser engraving available.
Minimize friction and maximize casting distance with guides from Fuji, American Tackle, and other industry leaders. Options include Alconite, SiC, and Torzite rings.
Discover the impact a truly custom fishing rod can make. Our portfolio showcases a diverse range of personalized builds, each telling a unique story of enhanced performance and unforgettable fishing moments.
Built for veteran angler, David M. of Bedford, N.S., this 9'6" medium-heavy rod with an advanced guide system increased his casting distance by an average of 15% on local rivers, leading to his biggest catch yet!
Salmon Fishing River Casting
Designed for Sarah P., a competitive bass angler from Sackville, this 7'0" fast-action rod with a custom-contoured EVA grip dramatically improved her finesse fishing accuracy. She took 3rd place in her last tournament!
Bass Fishing Tournament Ready
A truly unique 8'6" bamboo fly rod built for musician and fly fisher, Emily R. from Lunenburg. Featuring subtle musical note inlays and custom thread wraps, it’s a harmonious blend of passion.
Fly Fishing Artisanal CraftReady to elevate your fishing experience? We offer clear pricing tiers and a complimentary, no-obligation consultation to discuss your custom rod vision. Investing in a Reel Riff Gear rod is investing in a lifetime of superior performance.
Your journey to the perfect rod begins here. Free of charge.
Book Your Free Consultation NowRush orders are available for an additional fee. Group build discounts for workshops can be arranged.